Solvay LifeLong Learning

CLIENT: SOLVAY

Rebranding and Strategic Marketing
solvay project society agency brand reputation Brussels

Challenge

  • Outdated programs based on historical expertise.
  • Lack of a clear marketing strategy and communication plan.
  • Ineffective governance with unclear roles and responsibilities.
  • Employee disengagement.
  • The need to critically reassess the current operational model.

Approach

  • Conducted an in-depth analysis of Solvay LifeLong Learning’s operations through 16 internal interviews.
  • Identified strengths, weaknesses, and key areas for improvement in marketing strategy, product offerings, sales, and governance.
  • Presented findings and proposed solutions to the board of directors.

Result

  • Achieved a shared commitment among teams and the board to redefine Solvay LifeLong Learning’s positioning and brand.
  • Initiated engagement in improvement initiatives.
  • Fostered employee willingness to actively participate in SLL’s transformation.