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CLIENT: SOLVAY
Rebranding and Strategic Marketing
Challenge
Outdated programs based on historical expertise.
Lack of a clear marketing strategy and communication plan.
Ineffective governance with unclear roles and responsibilities.
Employee disengagement.
The need to critically reassess the current operational model.
Approach
Conducted an in-depth analysis of Solvay LifeLong Learning’s operations through 16 internal interviews.
Identified strengths, weaknesses, and key areas for improvement in marketing strategy, product offerings, sales, and governance.
Presented findings and proposed solutions to the board of directors.
Result
Achieved a shared commitment among teams and the board to redefine Solvay LifeLong Learning’s positioning and brand.
Initiated engagement in improvement initiatives.
Fostered employee willingness to actively participate in SLL’s transformation.
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